What is Stealth Wealth and what are the best brands to hide your wealth?

 

Stealth Wealth is the idea that despite being rich, you hide it the best you can. This is mainly realized in your fashion - for example, instead of wearing a Gucci suit that is smattered with a Gucci logo, so everyone knows you spent at least $3000 on your Italian suit, you wear something like a Kiton suit, which is arguably much better quality, and also much less obvious to those who see you.

The stealthy rich are growing, and understated wealth is growing in popularity. Stealth wealth dressing is difficult because a lot of brands plaster their logo on everything.

On the other hand, there is flaunting your wealth. This is far more common than stealth wealth and is used by many people as a status symbol. Although it's up to you how you spend your cash, and whether you tell people about it or not, stealth wealth is the more intelligent option. This is because people generally judge you based on your status - and therefore a lot of people will treat you differently if they instantly know you are rich. Not only this, but friends, family members, and even people you don't even know will constantly be asking you for favors or for handouts if they know you are incredibly wealthy. This is where the idea of Stealth Wealth was born.

The opposite of Stealth Wealth Fashion

With a lot of Italian brands, such as Gucci, this is very difficult. Gucci plasters its logo all over its clothes - the goal is to achieve a certain status by saying "Look, I can afford this expensive brand." Their belt buckles are literally a Gucci logo, and it's hard to not be obviously flaunting your wealth while wearing this brand.

However, with a more refined rich people's brand such as Kiton or Zilli - stealth wealth is much more achievable.

In fact, as you can see in the examples in this article, a brand like Kiton rarely plasters its logo or branding on most of its clothes - but instead allows you to hide your wealth.

Although sometimes they do indeed place their logo on some sweaters or Italian T-shirts, generally speaking Kiton leaves it up to the wearer of the clothes as to whether they want to flaunt their wealth or be more stealthy about it. 

The way they do this is incredibly subtle, giving people the choice. With a lot of their suits, you will also receive a pocket square with one simple red dot on it. What does this mean? It's the Kiton logo, and gives you the option of either displaying the logo and flaunting your wealth (although most likely only other well-off people will know the logo) or hiding the logo and stealth wealth yourself.

Should I be embarrassed by my wealth?

The idea behind stealth wealth is not to shame people who have worked hard to be in the position they are in. On the contrary, it's a pre-emptive protection method against vultures. If people don't know how wealthy you really are - they will treat you the same as they treat everyone else. People often get lost in their own prejudices and bias. This happens also when people meet someone who is famous, they treat them in a completely different way. I have several famous friends, and when they are just trying to be themselves at a party or something, people who used to just be friends with them completely lose their minds and take millions of selfies with them. I've seen this happen first hand, and you can bet your bottom dollar that the same thing happens to those people who know you are very wealthy.

Stealth wealth is not about being embarrassed, but about protecting yourself against people who may want to use you for your money.

How to hide my wealth from friends and family - stealth wealth clothing and more tips

If you want to know how to hide your wealth from friends and family members, then here's some very quick tips to allow you to easily exist without being the "rich" guy of your group:

  • Claim (often) that you cannot afford something - this will plant the seeds of doubt in people's minds.
  • Never offer to pay for something unexpectedly, offering people dinner is fine, spontaneously paying for a 50-person meal is not.
  • Avoid discussing financial matters with all those who aren't 100% in your inner circle, or just avoid these conversations completely
  • Drive a mid-range car, buy it second-hand
  • If you wear suits, wear Kiton, Cesare Attolini, Zilli, Tom Ford etc. instead of brands which flaunt their logos
  • Take public transport sometimes, jump on a bus or the subway, don't always be getting taxis

What are the benefits of Stealth Wealth clothing 

One of the main benefits of stealth wealth is that people are less likely to bother you. If you're dressed in something that is obviously very expensive, driving an expensive car, wearing an expensive watch, people will generally ask for handouts. Not only that, but people will ask for your time more and more, because people think that hanging out with wealthy people will, in turn, make them wealthy. People will ask you more and more questions, ask you to invest in more and more businesses, and generally demand more things from you.

No one demands anything from someone who doesn't obviously have hundreds of thousands of dollars at their disposal. 

Stealth wealth also allows you to build relationships that are based on something other than your wealth. It's a fairly obvious fact that people want to be friends with rich people, and therefore by hiding your wealth, you're ensuring that your relationships are based on something more important and fundamental than just money.

The best Stealth Wealth Luxury Italian brands

Here are some examples of stealth wealth clothing and brands, all Sartorial clothing made in Italy (or in some cases France):

  • Kiton
  • Zilli
  • Cesare Attolini
  • Tom Ford

 

Kiton

 

Kiton is a great example of a Stealth Wealth brand. This is because most of their suits are completely unbranded. Although someone with an eye for Sartorial fashion may be able to spot that it is a high-fashion suit just by looking at it, generally Kiton is very exclusive, and they hide their clientele.

 

Kiton Kiton Brown Cotton Ea Jeans Brown 000 Kiton Kiton Brown Cotton Ea Jeans Brown 001
€344.00 Regular Price €860.00
Kiton Kiton Gray Cotton Ea Jeans Gray 000 Kiton Kiton Gray Cotton Ea Jeans Gray 001
€344.00 Regular Price €860.00
Kiton Kiton Light Blue Cotton Ea Jeans Light Blue 000 Kiton Kiton Light Blue Cotton Ea Jeans Light Blue 001
€344.00 Regular Price €860.00
Kiton Kiton Blue Cotton Ea Jeans Blue 000 Kiton Kiton Blue Cotton Ea Jeans Blue 001
€344.00 Regular Price €860.00
Kiton Kiton Blue Cotton Ea Jeans Blue 000 Kiton Kiton Blue Cotton Ea Jeans Blue 001
€380.00 Regular Price €950.00
Kiton Kiton Brown Cotton Ea Jeans Brown 000 Kiton Kiton Brown Cotton Ea Jeans Brown 001
€344.00 Regular Price €860.00
Kiton Kiton Gray Cotton Ea Jeans Gray 000 Kiton Kiton Gray Cotton Ea Jeans Gray 001
€344.00 Regular Price €860.00
Kiton Kiton Gray Cotton Ea Jeans Gray 000 Kiton Kiton Gray Cotton Ea Jeans Gray 001
€380.00 Regular Price €950.00
Kiton Kiton White Cotton Ea Jeans White 000 Kiton Kiton White Cotton Ea Jeans White 001
€344.00 Regular Price €860.00
Kiton Kiton Blue Cotton Ea Jeans Blue 000 Kiton Kiton Blue Cotton Ea Jeans Blue 001
€344.00 Regular Price €860.00
Kiton Kiton Gray Cotton Ea Jeans Gray 000 Kiton Kiton Gray Cotton Ea Jeans Gray 001
€344.00 Regular Price €860.00
Kiton Kiton Gray Cotton Ea Jeans Gray 000 Kiton Kiton Gray Cotton Ea Jeans Gray 001
€344.00 Regular Price €860.00

 

On the suit, there is no real giveaway that will allow people to say "that is a Kiton suit" - so this is a fantastic example.

 

 

 

Zilli

 

Zilli is a brand that is exceptional - it is also not exclusively made in Italy. Often their sunglasses and other things are made in France or Bulgaria. Still handmade, still Sartorial, and still of the utmost quality.

 

Zilli Zilli Sport Blue Cotton Korean Shirt MOD Albert Blue 000 Zilli Zilli Sport Blue Cotton Korean Shirt MOD Albert Blue 001
€215.00 Regular Price €430.00
Zilli Zilli Pink Cotton Silk Linen Shirt Mod Frank Pink 000 Zilli Zilli Pink Cotton Silk Linen Shirt Mod Frank Pink 001
€345.00 Regular Price €690.00
Zilli Zilli Blue White Cotton Shirt Mod Julian Blue/White 000 Zilli Zilli Blue White Cotton Shirt Mod Julian Blue/White 001
€400.00 Regular Price €800.00
Zilli Zilli Pink Cotton Shirt Mod Ben Pink 000 Zilli Zilli Pink Cotton Shirt Mod Ben Pink 001
€240.00 Regular Price €480.00
Zilli Zilli Black Titanium Acetate Sunglasses Black 000 Zilli Zilli Black Titanium Acetate Sunglasses Black 001
Special Price €315.00 Regular Price €2,100.00
Zilli Zilli Black Carbon Fiber Sunglasses Black 000 Zilli Zilli Black Carbon Fiber Sunglasses Black 001
Special Price €900.00 Regular Price €3,000.00
Zilli Zilli Silver Titanum Acetate Sunglasses Silver 000 Zilli Zilli Silver Titanum Acetate Sunglasses Silver 001
Special Price €630.00 Regular Price €2,100.00
Zilli Zilli Red Leather Deer Slippers Red 000 Zilli Zilli Red Leather Deer Slippers Red 001
€198.00 Regular Price €990.00
Zilli Zilli Multicolor Leather Leather Crocodile Shoes Multicolor 000 Zilli Zilli Multicolor Leather Leather Crocodile Shoes Multicolor 001
€182.00 Regular Price €910.00
Zilli Zilli Black Leather Suede Loafers Black 000 Zilli Zilli Black Leather Suede Loafers Black 001
€190.00 Regular Price €950.00
Zilli Zilli Beige Cotton Pocket Square Beige 000 Zilli Zilli Beige Cotton Pocket Square Beige 001
Special Price €25.00 Regular Price €75.00
Zilli Zilli Pink Cotton Pocket Square Pink 000 Zilli Zilli Pink Cotton Pocket Square Pink 001
Special Price €25.00 Regular Price €60.00

 

Zilli Eyewear and Sunglasses are amongst the highest quality in the world - and again, unlike a brand like Gucci, it's difficult to tell that they cost upwards of $2000 for a pair, and are made of some of the highest quality materials in the world. Meaning you can wear sunglasses that will not break, will last a lot longer than other sunglasses, and look good without screaming "I'M A MILLIONAIRE."

 

Zilli Zilli Black Titanium Acetate Sunglasses Black 000 Zilli Zilli Black Titanium Acetate Sunglasses Black 001
Special Price €315.00 Regular Price €2,100.00
Zilli Zilli Black Carbon Fiber Sunglasses Black 000 Zilli Zilli Black Carbon Fiber Sunglasses Black 001
Special Price €900.00 Regular Price €3,000.00
Zilli Zilli Silver Titanum Acetate Sunglasses Silver 000 Zilli Zilli Silver Titanum Acetate Sunglasses Silver 001
Special Price €630.00 Regular Price €2,100.00
Zilli ZILLI Silver Titanium Acetate Sunglasses Silver 000 Zilli ZILLI Silver Titanium Acetate Sunglasses Silver 001
Special Price €315.00 Regular Price €2,100.00
Zilli ZILLI Black Titanium Acetate Sunglasses Black 000 Zilli ZILLI Black Titanium Acetate Sunglasses Black 001
Special Price €315.00 Regular Price €2,100.00
Zilli ZILLI Beige Titanium Acetate Sunglasses Beige 000 Zilli ZILLI Beige Titanium Acetate Sunglasses Beige 001
Special Price €315.00 Regular Price €2,100.00
Zilli ZILLI Silver Titanium Acetate Sunglasses Silver 000 Zilli ZILLI Silver Titanium Acetate Sunglasses Silver 001
Special Price €315.00 Regular Price €2,100.00
Zilli ZILLI Brown Titanium Acetate Sunglasses Brown 000 Zilli ZILLI Brown Titanium Acetate Sunglasses Brown 001
Special Price €105.00 Regular Price €700.00
Zilli ZILLI Silver Titanium Acetate Sunglasses Silver 000 Zilli ZILLI Silver Titanium Acetate Sunglasses Silver 001
Special Price €450.00 Regular Price €3,000.00
Zilli ZILLI Black Titanium Acetate Sunglasses Black 000 Zilli ZILLI Black Titanium Acetate Sunglasses Black 001
Special Price €130.50 Regular Price €870.00
Zilli ZILLI Black Acetate Silk Sunglasses Black 000 Zilli ZILLI Black Acetate Silk Sunglasses Black 001
Special Price €120.00 Regular Price €800.00
Zilli ZILLI Black Acetate Silk Sunglasses Black 000 Zilli ZILLI Black Acetate Silk Sunglasses Black 001
Special Price €120.00 Regular Price €800.00

 

Tom Ford

Although Tom Ford is an American, he has somehow managed to do what many thought was impossible, and dominate the world of Italian fashion while not being Italian himself. This is pretty much unheard of, and truly shows how special Tom Ford is as a designer. 

His clothes don't have the Tom Ford logo plastered all over them, and their suits are perfect for hiding your wealth from friends and family.

They have all kinds of different clothes, but I can safely say right here right now that their suits are amongst the best in the world, and are perfect for this.

Tom Ford TOM FORD Black Brown Leather Shoes Black/Brown 000 Tom Ford TOM FORD Black Brown Leather Shoes Black/Brown 001
€551.60 Regular Price €1,379.00

Cesare Attolini

 

Cesare Attolini is a household name in the world of Sartorial fashion. Their quality is known around the world - and their logo is left out of their designs. This means we can enjoy something that is exceptionally high-quality, without flaunting our wealth constantly. Cesare Attolini makes suits and overcoats that cost over $20,000 - made from the elusive material Vicuna.

 

But you would not be able to tell that unless you knew that it was made from Vicuna.

Cesare Attolini Cesare Attolini Beige Leather Sheepskin Coat Beige 000 Cesare Attolini Cesare Attolini Beige Leather Sheepskin Coat Beige 001
€1,917.50 Regular Price €2,950.00
Cesare Attolini Cesare Attolini Light Blue Linen Suit Light Blue 000 Cesare Attolini Cesare Attolini Light Blue Linen Suit Light Blue 001
€2,550.00 Regular Price €5,100.00
Cesare Attolini Cesare Attolini Brown Linen Suit Brown 000 Cesare Attolini Cesare Attolini Brown Linen Suit Brown 001
€2,550.00 Regular Price €5,100.00
Cesare Attolini Cesare Attolini Brown Wool Linen Silk Suit Brown 000 Cesare Attolini Cesare Attolini Brown Wool Linen Silk Suit Brown 001
€2,550.00 Regular Price €5,100.00
Cesare Attolini Cesare Attolini Gray Blue Wool Suit Gray / Blue 000 Cesare Attolini Cesare Attolini Gray Blue Wool Suit Gray / Blue 001
€2,550.00 Regular Price €5,100.00
Cesare Attolini Cesare Attolini Gray Wool Suit Gray 000 Cesare Attolini Cesare Attolini Gray Wool Suit Gray 001
€2,550.00 Regular Price €5,100.00
Cesare Attolini Cesare Attolini Blue Wool Suit Blue 000 Cesare Attolini Cesare Attolini Blue Wool Suit Blue 001
€2,550.00 Regular Price €5,100.00
Cesare Attolini Cesare Attolini Brown Wool 150's Suit Brown 000 Cesare Attolini Cesare Attolini Brown Wool 150's Suit Brown 001
€2,550.00 Regular Price €5,100.00
Cesare Attolini Cesare Attolini Blue Wool Suit Blue 000 Cesare Attolini Cesare Attolini Blue Wool Suit Blue 001
€2,550.00 Regular Price €5,100.00
Cesare Attolini Cesare Attolini Multicolor Wool Suit Multicolor 000 Cesare Attolini Cesare Attolini Multicolor Wool Suit Multicolor 001
€2,550.00 Regular Price €5,100.00
Cesare Attolini Cesare Attolini Gray Wool Linen Silk Suit Multicolor 000 Cesare Attolini Cesare Attolini Gray Wool Linen Silk Suit Multicolor 001
€2,550.00 Regular Price €5,100.00
Cesare Attolini Cesare Attolini Black Blue Wool 130'S Suit Black / Blue 000 Cesare Attolini Cesare Attolini Black Blue Wool 130'S Suit Black / Blue 001
€2,550.00 Regular Price €5,100.00

This is a perfect example of a stealth wealth piece of clothing, which will allow you to dress how you want, but without telling everyone you're rich.

 

The final piece is this Cesare Attolini suit, which costs $2000 and looks amazing, but doesn't loudly shout "I'm wealthy" every time someone looks at you.

 

 

 

Frequently Asked Questions

What is Stealth Wealth?

Stealth Wealth is the idea of hiding your wealth despite being rich. This is mainly realized in your fashion - instead of wearing a brand that is smattered with its logo, you wear something of high quality but less obvious to those who see you.

What is the benefit of Stealth Wealth?

Stealth wealth allows you to build relationships that are based on something other than your wealth. It also protects you from people who may want to use you for your money.

What are some Stealth Wealth brands?

Some examples of stealth wealth brands include Kiton, Zilli, Cesare Attolini, and Tom Ford.

Should I be embarrassed by my wealth?

No, the idea behind stealth wealth is not to shame people who have worked hard to be in the position they are in. It's a pre-emptive protection method against people who may want to use you for your money.

How can I hide my wealth from friends and family?

Some ways to hide your wealth include claiming often that you cannot afford something, never offering to pay for something unexpectedly, avoiding discussing financial matters, driving a mid-range car, wearing brands which don't flaunt their logos, and taking public transport sometimes.