Miu Miu is the most unrestrained portrayal of Miuccia Prada’s creativity. Intentionally far from traditional aesthetic imagery, the brand conveys the essence of an emancipated and conscious woman. Miu Miu’s strength fluctuates between naïf spirit and iridescent subversion and it illustrates the most rebellious and seductive core of contemporary femininity. Miu Miu was born in 1993 from the independent and unconventional spirit of Miuccia Prada. An outpost for the most refined femininity, a tangible expression of the energy conveyed by women’s natural contradictions and provocative personalities to contemporary society. Miu Miu is a laboratory of new stylistic expressions that play with the changing nature of fashion, where experimentation is the space in which instinctive creativity is freer to express itself. Seductive and rebellious, the brand combines a naive and sophisticated roughness with a youthful soul, against the current, sometimes light. The language of Miu Miu is immediate and constantly changing, speaks of a proper and conscious femininity, which leaves room for a carefree creativity.