5 Modern Italian Brands You Need To Know in 2024
Italy has long been known as a hub of fashion and style, with a rich history of craftsmanship and innovation. But in recent years, a new generation of Italian menswear brands has emerged, bringing a fresh perspective to classic design. These brands are redefining what it means to be "Made in Italy," with a focus on modern silhouettes, innovative materials, and a distinctly contemporary aesthetic.
At IsuiT, we pride ourselves on staying ahead of the curve when it comes to emerging trends and brands. As we look towards 2024, here are five modern Italian menswear brands that we think every fashion-forward man should have on his radar.
1. Sartorio Napoli
Sartorio Napoli is a relative newcomer to the Italian menswear scene, but they've quickly made a name for themselves with their unique blend of traditional Neapolitan tailoring and modern, minimalist design. Their suits and blazers are characterized by soft, unstructured shoulders, lightweight fabrics, and a focus on comfort and ease of movement.
| Product | Image | Price |
|---|---|---|
| Sartorio Napoli Blue Cotton Pa Blazer |  |
€525.00 |
| Sartorio Napoli Blue Virgin Wool Mohair Ea Blazer |  |
€525.00 |
2. Kired
Kired is the younger, more accessible diffusion line from the legendary Italian brand Kiton. While Kiton is known for its ultra-luxurious (and ultra-expensive) suits and tailoring, Kired offers a more youthful, fashion-forward take on Italian style. Think slim-fit blazers, modern prints, and a playful use of color and texture.
| Product | Image | Price |
|---|---|---|
| Kired KIRED Blue Virgin Wool Cashmere Ea Suit |  |
€600.00 |
| Kired KIRED Brown Cashmere Blazer |  |
€450.00 |
3. Fioroni
Fioroni is a brand that's all about elevated essentials. Their focus is on creating the perfect version of classic menswear staples like cashmere sweaters, tailored trousers, and impeccably crafted outerwear. But while the designs may be timeless, the attention to detail and quality of materials is thoroughly modern.
| Product | Image | Price |
|---|---|---|
| FIORONI LIGHT BLUE CASHMERE SWEATER FULL ZIP |  |
€387.50 |
| FIORONI BLUE NAVY CASHMERE COAT |  |
€570.00 |
4. Gran Sasso
Gran Sasso is a brand that's been around for a while, but in recent years they've really hit their stride with a new focus on contemporary design and innovative materials. Their knitwear is particularly noteworthy, with everything from ultra-lightweight merino wool sweaters to chunky cable-knit cardigans in bold, eye-catching colors.
| Product | Image | Price |
|---|---|---|
| GRAN SASSO BLUE CASHMERE SWEATER CREWNECK |  |
€145.00 |
| GRAN SASSO MULTICOLOR LINEN COTTON SWEATER GILET |  |
€61.00 |
5. FEFè
FEFè is a brand that's all about bringing a sense of fun and playfulness to Italian menswear. Their designs are characterized by bold prints, bright colors, and unexpected details like contrast stitching or unique button plackets. But don't let the whimsical aesthetic fool you - the quality and craftsmanship is still very much in line with the "Made in Italy" standard.
| Product | Image | Price |
|---|---|---|
| FEFè BLUE COTTON EA BLAZER |  |
€175.00 |
| FEFè MULTICOLOR CANVAS ESPADRILLAS |  |
€37.50 |
These are just a few of the modern Italian brands that we're excited about at IsuiT. Of course, this is just the tip of the iceberg - there are countless other emerging designers and labels that are pushing the boundaries of what Italian menswear can be.
As we move into 2024 and beyond, we expect to see even more innovation and creativity coming out of Italy's fashion scene. And as always, you can count on IsuiT to be your go-to source for discovering the best and brightest in Italian menswear.
So whether you're a die-hard fashionista or just looking to update your wardrobe with some fresh, modern pieces, keep an eye on these five brands - and all the other exciting things happening in Italian fashion. With IsuiT as your guide, you'll always be one step ahead of the curve.
