The company was founded in 1910 by Ermenegildo Zegna, he founded the Lanificio Zegna (wool mill) and what was to become one of Italy’s best known dynamic family business. He had a dream that he would make, in his own words, “the most beautiful fabrics in the world”. He understood that the quality he sought for his products couldn’t be separated from a positive relationship with the local territory and the community. For him, the beauty of the natural environment and people’s well being – and not just that of his own employees – were indispensable for a company aspiring to long-term success. Ermenegildo Zegna was convinced that high-quality product was related to the beauty of the surroundings and to the wellness of the people involved. In his view, nature’s protection, social life and cultural activity were an integral part of both work and leisure. The importance of selecting the best natural fibres directly from the markets of origin has been the cornerstone of Zegna’s pre-eminence in the luxury fabric market. A positive and fair relationship with the communities, regions and countries was essential for the success and for the constant improvement of fibres. Today Zegna is noted in the world for being one of the most important buyers of the best natural fibres. The complete production process is carried out by Ermenegildo Zegna – from raw material selection to finishing. Commitment to quality and the use of modern technology to back up artisan craftsmanship is the living tradition linking past, present and future. Over the last hundred years, the Lanificio has pioneered sophisticated men’s fabrics to become lighter, softer, more refined and with an improved performance and functionality. Consequently, new fabric standards have been set and new construction methods have emerged in the luxury men’s tailoring and casual industries.