Stone Island is an Italian sportswear luxury men's clothing founded in Ravarino, in the province of Modena, by the inspired mind of Massimo Osti, Art Director and Bolognese intellectual. The brand is easily recognizable and well known because its compass patch onto the upper sleeve of the left arm. Born with green edges, the patches became later black. More rarely, it’s possible to run into white badges, created upon the arrival of the new millennium. Nowadays they use it to mark the garments made of Stone Island’s materials as the “Liquid Reflective” jacket that reflects the light thanks to a thousand of small pieces of glass. Research and cult of experimentation are the pivots that have always defined the informal clothing brand since its foundation in 1982. The mix of innovative design and high quality fabrics made him immediately the brand that redefined the common sense of sportswear. Its iconicity is recognized by the presence of the brand within the English football culture (for example in hooligans based films) and by the looks of global music stars worldwide as Drake, Travis Scott and Liam Gallagher. Precisely the football world has been crucial for the spreading of the brand from the streets of Milan to the European and American fashion culture. Considered today as cult phenomenon, it continues to confirm its success even among young people.