250+ Years — Scotland to Italy Journey

Founded in 1773 in Dumfries, Scotland — during the height of Scotland's knitting revolution — Drumohr is the world's oldest continuously operating luxury knitwear brand. For over two centuries, Drumohr perfected traditional Scottish knitting techniques using local wool and craftsmanship. In the late 20th century, the brand moved production to Italy — combining Scottish heritage with Italian manufacturing excellence and design sophistication. Today, Drumohr represents a unique fusion: Scottish soul, Italian execution — maintaining 250-year-old techniques while embracing contemporary Italian elegance.

The Collection

• Geelong Wool Sweaters — crewneck, V-neck, and turtleneck pullovers in exclusive Australian Geelong lamb's wool
• Cardigans — button-front and shawl-collar cardigans in wool, cashmere, and Geelong blends
• Cashmere Knitwear — luxury cashmere sweaters with traditional Scottish patterns and Italian refinement
• Polo Shirts — long-sleeve knit polos in cotton, merino, and wool-silk blends
• Argyle & Fair Isle Patterns — traditional Scottish motifs in modern colorways
• Seasonal Collections — cotton and linen knits for summer, heavyweight wool for winter

Geelong Lamb's Wool — Softer Than Cashmere

Drumohr's signature material is Geelong lamb's wool — sourced exclusively from the Geelong region of Victoria, Australia. This rare wool comes from the first shearing of young lambs (under 7 months old), producing fibers of extraordinary fineness and softness — often compared to cashmere. With a micron count of 17-18.5 microns (similar to fine cashmere at 15-18 microns), Geelong wool is softer, lighter, and more breathable than regular merino while maintaining superior durability. Drumohr's exclusive relationship with Australian mills ensures consistent quality and makes this rare material a brand signature.

Flat-Knit Fully-Fashioned Construction

Drumohr employs traditional flat-knit fully-fashioned construction — a centuries-old Scottish technique where each garment piece (front, back, sleeves) is individually knitted to precise shape rather than cut from fabric sheets. This method eliminates waste, ensures perfect proportions, and creates natural shaping at shoulders, waist, and armholes that conforms to body contours. Pieces are then carefully assembled and finished by hand. This artisanal approach — standard in 18th-century Scotland but rare today — produces knitwear with superior fit, comfort, and longevity compared to mass-produced alternatives.

British Heritage Meets Italian Elegance

Drumohr's aesthetic uniquely balances British preppy heritage with Italian refinement. Classic Scottish patterns (argyle, Fair Isle, cable knit) are reinterpreted in sophisticated Italian colorways — think navy, burgundy, forest green, camel. Silhouettes remain timeless: slim but not tight, elegant but not flashy. This versatility makes Drumohr ideal for business casual, weekend elegance, and country club sophistication — pairing perfectly with Italian tailoring from Kiton, Isaia, trousers from Incotex, and other luxury Italian brands.