Kired: The Italian Outerwear Brand and What Sets It Apart

Kired in brief

Kired's story starts in 1986, in a factory on the outskirts of Parma that made jackets, trench coats and raincoats. Leather and shearling came in the 1990s, and in 2008 the work moved to a new plant in Collecchio, where it goes on today. Along the way Ciro Paone S.p.A. bought the company and renamed it Kired. The cloth is shaped by "iron, steam and manual arts", and the people at Kired put it in one line: "We do not pack but we create".

Today Kired is part of Ciro Paone S.p.A., a Neapolitan family company, like Marco Pescarolo.

What sets Kired outerwear apart

Next to the handwork there is research into new materials. WWD calls the line "classically designed and technically functional", and singles out its reversible trench coats and bombers.

That double nature runs through the collection: cashmere and wool on one side, polyamide and polyester on the other, and pieces that join the two, like this navy reversible overcoat in cashmere and polyester.

Bombers, coats and raincoats

The bomber is the piece to know. WWD singles out "a cashmere bomber with ribbed collar and cuffs", made in a long list of colors. This camel cashmere bomber is a good example.

The long coats lean on cashmere, and several of them reverse. The taupe overcoat with a hood is cashmere alone.

Raincoats go back to the start of the factory. Over the years Kired's collections have brought thermo-sealed raincoats and storm-resistant styles. For rain, start from the pieces in polyamide or polyester.

How to choose and how they fit

Start from how you will wear it. A bomber is the short option, easy over a shirt or a knit. Cashmere is the choice for softness, the technical fabrics for weather. A reversible gives you two looks in one suitcase.

Kired sizes are Italian: on IsuiT's listings an EU 50 is a US 40. The IsuiT size guide gives body measurements for each size, and its table covers coats and overcoats.

IsuiT's Personal Shoppers also help with fit.

Kired at IsuiT

View the Kired coats and jackets at IsuiT

Browse the Kired coats and jackets, or the full Kired selection, with T-shirts, polos, shirts and suits as well. For the tailoring side, read about the Kired for IsuiT suits.

Kired questions

Who owns Kired?

Kired is part of Ciro Paone S.p.A., through Wonderland srl, the company behind the brand, in Collecchio, near Parma.

Where is Kired based?

In Collecchio, in the province of Parma, where its plant opened in 2008. The company dates back to 1986.

Are Kired jackets reversible?

Some of them are. Kired makes reversible coats and bombers.